The Philippines is quickly climbing the ranks as a favourite getaway for New Zealand travellers. Thanks to direct flight options, friendly locals who speak English, and over 7,000 islands to choose from, it’s a tropical dream that feels both exotic, yet also somewhat familiar.

But while Kiwis will feel right at home with the easy-going vibe and warm hospitality, there are a few cultural quirks that can take some getting used to. Everyday interactions, timekeeping, and even how people show respect can feel a little different from what New Zealanders are used to back home.

Let’s unpack some of the most common culture shocks New Zealanders may experience in the Philippines, from the wonderfully warm friendliness to the unique pace of island life. Whether you’re heading to the beaches of Palawan or the streets of Manila, a little cultural insight goes a long way in turning surprise into appreciation.

Cultural Differences You Need to Take Note Of in the Philippines as a Kiwi Tourist

The Warm and Overly Friendly Hospitality

One of the first things that strikes Kiwis is how friendly and welcoming Filipinos are. In New Zealand, people tend to value personal space and may take a lot of time to open up. Filipinos, on the other hand, often treat guests like family, offering food, gifts, and endless stories within just minutes of meeting.

Don’t be surprised if you are quickly invited to join in on a game of Tongits, a rummy-style card game that originated in the Philippines and is played in many Filipino households and communities during gatherings and holidays.

Expect locals to ask personal questions about your job, family, or relationship status. They aren’t meaning to be intrusive, rather it’s their way of showing genuine interest. Simply embrace this warmth as a part of the Filipino way of building trust and friendships. Be open, smile often, and don’t be afraid to engage in small talk. Filipinos appreciate it when foreigners respect their friendliness.

The Extended Family System

One of the most noticeable cultural differences between the Philippines and New Zealand is how family life is structured and valued. In New Zealand, families tend to be more nuclear and independent. Children typically move out when they become adults and quickly establish their own households, living relatively separately from parents and relatives. 

Kiwis value individual freedom, self-reliance, and personal space. Elderly parents often live independently or in retirement communities, and younger generations are encouraged to pursue their own paths.

Family life in the Philippines revolves around an extended family system that acts as a close-knit network often spanning several generations under one roof or at least within the same neighbourhood. Parents, grandparents, aunts, uncles, cousins, and even godparents are all considered part of the immediate family circle and often live together.

Expect to experience homes filled with multiple generations when visiting the Philippines. Decisions, especially about careers, marriage, or money, often involve the whole family. Family loyalty is a core Filipino value, and you’ll notice that even social gatherings revolve heavily around family ties.

Different Concept of Time: Get Used to Filipino Time

New Zealanders are known for their punctuality and efficiency. In the Philippines, schedules are often way more flexible. Being late by 15 to 30 minutes, or sometimes more, is considered quite normal. This relaxed attitude, often referred to as “Filipino Time,” can frustrate Kiwis who are used to strict adherence to timetables.

For example, social events may start an hour later than stated, and even important business meetings may not begin exactly on time. While this may be seen as unprofessional from a Kiwi perspective, in the Philippines, it’s more about prioritising relationships over rigid schedules.

Plan your travels with flexibility in mind. If punctuality is crucial, kindly emphasise it when booking tours and guides, or meeting up with people. 

Food Culture and Eating Habits

Filipino cuisine offers a mix of sweet, sour, and savoury flavours. For Kiwis accustomed to bland meals consisting of meat pies, lamb, and dairy-rich dishes, the Filipino palate might come as a bit of a shock.

You can expect rice with almost every meal including breakfast, lunch, and dinner. Dishes like adobo, sinigang, and lechon are staples, while unique street food favourites like balut may test your adventurous side.

Sharing food is also deeply ingrained in the culture. Refusing a meal or not trying what’s offered to you may be seen as disrespectful. On the other hand, you’ll find portion sizes to be generous, and meals are often seen as communal events. Just be adventurous with food and say yes to at least a sample of what’s on offer.

Hierarchy and Respect for Authority

In New Zealand, social interactions are relatively egalitarian, with people addressing one another casually regardless of status. In the Philippines, hierarchy and respect for authority are valued to a much higher degree. 

You’ll notice people calling elders Kuya (older brother) or Ate (older sister), and using respectful titles like “Sir” and “Ma’am” when addressing others in workplaces. Age and seniority command respect, and decision-making often flows from the top down.

Be mindful of using respectful language, especially with elders. Even small gestures like addressing people with respectful titles can go a long way in building rapport.

Religion and Spirituality

While New Zealand is generally secular, the Philippines is predominantly Roman Catholic. Religious festivals, church attendance, and visible religious symbols are deeply woven into daily life. From jeepneys adorned with Bible verses to malls hosting Sunday masses, religion plays a central role in Filipino identity.

Kiwis may find it surprising that many conversations involve references to faith, blessings, or prayers. Religion influences not just personal values but also public holidays and community events. Even if you’re not religious yourself, it’s courteous to show respect for Filipino spiritual practices. Make an attempt to participate when invited to do so, as you’ll find it more cultural than doctrinal.

Communication Style

New Zealanders tend to be straightforward in communication. Meanwhile, Filipinos often use indirect language to avoid confrontation or hurting people’s feelings. Saying “yes” doesn’t always mean agreement, rather it could simply be a polite way of avoiding saying no.

Non-verbal cues such as smiles, raised eyebrows, or even silence can convey different meanings. This indirect style can confuse Kiwis who are used to or expect clear-cut answers. Learn to read between the lines, and don’t always take “yes” literally. Pay attention to body language and tone.

Transport and Traffic Realities

New Zealand’s organised transport system is vastly different from the Philippines’ chaotic traffic. Jeepneys, tricycles, and motorbikes dominate the roads, and traffic jams in major cities like Manila can last for hours. For Kiwis, this unpredictability in commuting takes a major adjustment.

Be sure to plan extra travel time and explore alternative transport options like MRT/LRT or ride-hailing apps for greater convenience.

Experiencing culture shock in the Philippines is not just about adjusting to differences, rather it offers an opportunity to grow, connect, and embrace diversity. From warm hospitality and extended families to unique food and flexible concepts of time, these cultural experiences highlight the richness of Filipino life.

By approaching the Philippines with an open mind and willingness to adapt, you can transform culture shock into a meaningful cultural exchange. Whether you’re visiting for a holiday, on  a business trip, or considering a longer stay, understanding these cultural nuances will help you appreciate the Philippines and its people far beyond just first impressions.